Showing posts with label niche research. Show all posts
Showing posts with label niche research. Show all posts

Tuesday, May 13, 2008

Organizing my niche research

I don't know why I'm a little surprised, since I've heard many times that niche researching can be very tedious. I've spent the last few days researching my niche. My niche is an actual tangible product, so my methods may not apply completely towards all niches.

One of the hiccups I encountered while researching is the overwhelming amount of information. I spent quite some time getting off track. So I had to organize myself.

(I started taking notes in Notepad, but that's wasn't very useful when it came to reading my notes. I started keeping it in Microsoft Excel, but I didn't like the idea of having multiple files between my home and work computer.) So I use Google Docs Spreadsheet. I love it! I can easily access it from home and work without having to worry about whether or not I have the latest version open. My way of oranzing is constantly evolving. Right now it's in this format.

Sheet 1: Random notes: other possible niches I may want to pursuse in the future, article titles I would like to write, various ways to categorize my niche product, specific keywords to look into
(I'm sure I will have to find a way to organize this sheet, but everytime a cool thought goes into my head I write it so I don't forget it)

Sheet 2: Competitors
Each competitor takes 10-20 rows & 4 columns:

  • website address
  • pros of the site
  • cons of the site
  • notes (how i found the site, # of visits as reported by http://www.compete.com/ [thanks, Brad!])

Sheet 3: Merchants has 9 columns:

  • website
  • name 3rd party affiliate program/private
  • commission
  • payment frequency
  • number of days to store cookie
  • affiliate tracking software
  • reports?
  • price 1
  • price 2
  • notes

(price 1 and price 2 are the prices of 2 different items found on all the websites so that I can get a better idea of how their prices stack up)

Sheet 4: Products has at least three columns:

  • Category
  • Price range
  • a column for each of the merchants and how much it goes for at that site

Saturday, May 10, 2008

What do I research?

Now that I've picked a small niche, I've been doing a lot of research. So much that it might be a little overwhelming. I'm starting to jump ahead into what do I want my site to look like so that I know what kind of information to gather. Do I want my site to list all the types of products and link them to the merchant once they've decided on which type? Or do I want to rate all the sites and then lead them to the site? The former feels like it would have a higher conversion rate. The latter seems easier to do (which would be good to test this niche). So again I'm going to resort back to a spreadsheet to help me organize the information I need to find and what I find.

Product
What are the different types of this product?
Which products have better reviews?
Which products are most popular?
Which product are on every merchants' list?

Merchants
Who are the merchants?
Which merchants sell which type of product?
Which merchant has better prices?
Which merchant has better reviews?
What do I like about this particular merchant?
What do I not like about this particular merchant?
How does this merchant address the needs of the customer?
Who is their target customer?

I'm starting to wonder if this smaller niche is still too big..maybe I should do a microniche? I'll decided after I fill this spreadsheet.